The Campaign

Purpose: The Campaign seeks to reform policy and to challenge needs-based deficit models. It focuses on:

• changing community perceptions, demonstrating that all people have talent that can be nurtured
• promoting young people’s talents and providing them with an opportunity to have a voice and influence.

Key Question: Who advocates for the young people to be recognised as individuals with talent?  

The Campaign explained: The Campaign ultimately aims for high-level policy and public shifts in thinking about young people, away from a deficit model and towards a society where young people can turn their talents into viable assets. The means of developing and delivering on a Campaign include mentoring young people to become advocates for change. This may be done through: 

• the media
• the use of positive language
• developing practice tools with an OT sensibility
• focusing on specific policy change on an issue effecting young people 
• investing in young people’s talents. 

The Campaign